World Cup Adding Beer Sales Up to 480 000 Liters

Jakarta - The World Cup event in 2010 which lasted for a month going forward is expected to boost sales volume menuman alcoholic beers until 3% or about 480 thousand liters of volume of monthly sales average of 15-16 million liters.

"Rough estimates, growth in beer sales during the World Cup event in its entirety in Indonesia could reach 3%," said spokesman Malt Beverage Industry Association of Indonesia (GIMMI), when contacted detikFinance Ipung Nimpuno, Sunday (06/13/2010).

Ipung said, the national beer sales volume during the first year about 1.8 million hectoliter or equivalent to 180 million liters. Average per month, up Ipung, about 15-16 million liters (including reduction in sales during the month of fasting).

"From the figures per month, sales volume growth of 3% beer can. If the projected figures for tourism in the region could grow 5% more. But the data does not exist," he said.

According Ipung, the increase is relatively insignificant. Therefore, the biggest consumers of beer products and equipment of foreign citizens who are usually concentrated in areas of tourism.

"The figure is not significant, because markets remain strangers. If the culture of Indonesian people, even if follow-up watching the ball together, still much to drink soft drinks," he explained.