Hot American actress Christina Hendricks has been chosen to lead a new marketing initiative behind London Fog clothing from Iconix Brand Group (Nasdaq: ICON). Iconix Brand Group notified today that Emmy(R) Award- nominated sexy actress Christina Hendricks will be appearing in its London Fog(R) brand's falling marketing campaign.




The multi-media marketing campaign will set to go in October issues of fashion and lifestyle magazines such as Cosmopolitan,Elle and In Style, outdoor and online."London Fog is known as a classic brand, which I really love. It also unites
to Mad Men, we used London Fog in the show and this was a marvelous way to tie all of them together. The trench is such an iconic shape for men and women.




It really works for anyone - it also worked in the 1960s and it's still working.."Christina Hendrick says with a smiling face.Basically,because of Christina Hendrick glamorous and sophisticated persona,was chosen exclusively for the London Fog campaign."She is hot sexy and gorgeous and the perfect woman for our marketing campaign"says Dari Marder, chief marketing officer, London Fog.













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